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Conferences

Do you really know how to talk to women?
Discover their 10 dimensions!
Astral Media explores the increasingly complex world of female consumers.
What are their weaknesses, preoccupations and emerging buying trends?
What marketing strategies will not just reach women but touch them?
Generation Xers, the group between 30 and 47 years old, are taking the reins of power and are at a stage in their lives which sees them are consuming more than ever.

From The Friendly Giant to Slacker and twentysomething to living in the 450, this generation has references and a worldview that is all its own. Are you ready for the Xers? Speak their language? Astral Media X-rays this unique generation that advertisers absolutely must attract.