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August 13, 2009

Digital Network's flexibility at its best for the Rogers Cup

The immediate and incredible flexibility offered by Astral Media Outdoor’s Digital Network enabled Tennis Canada to display the Rogers Cup featured matches of the day, to the delight of Quebec tennis fans who wanted to track the performance of their favourite tennis players.

The daily updated messages are being managed directly from Astral Media Outdoor’s state-of-the-art Control Center in Montreal. By allowing advertisers to showcase different messages at different times, or adapt their messages according to a particular event or geographical location, the Digital Network redefines Outdoor Advertising.

Measuring 14 feet high by 48 feet wide, the 10 advertising faces, strategically located along major roads in the Montreal area are unique in that they feature LED (light- emitting diode) lighting, an advanced technology that gives them outstanding readability, day or night.

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