20 Years of innovation

1987
A FIRST IN THE AMERICAS!
Omni reinvents outdoor advertising with large-format vertical signs.
Michel Laprise – founder promotes the concept of the "gold rectangle" to attract magazine advertisers.

In 1992, Radiomutuel acquires a network of 925 vertical faces and grows the company through acquisitions and city contracts. Between 1992 and 2000, the company grows from 925 to 3000 advertising faces in the biggest markets in Quebec, Ontario, Alberta and British Columbia, and even Cleveland in the United States.

1993
30 YEAR AGREEMENT WITH THE CITY OF MONTREAL
A new type of street furniture combining street maps, street signs and advertising. By 2007, the network has 700 advertising faces.

1993-2000
OUTDOOR ADVERTISING EXPLODES IN SUBURBS
Omni signs agreements with over 30 major Quebec cities to develop outdoor advertising networks. In so doing, the cities move beyond traditional outdoor advertising.

1998
FIRST CONTRACT WITH AÉROPORTS DE MONTREAL
Modern advertising units designed to harmonize with the architecture of Dorval and Mirabel airports. 200 new, unique and completely redesigned signs.

2000
ASTRAL MEDIA ACQUIRES RADIOMUTUEL
That same year, Astral Media launches 7 new murals in Toronto, including the famous Molson Wall on the Gardiner.

2004
MEGACOLUMN LAUNCH
Unveiling of some of the most spectacular and sophisticated pieces of street furniture in Montreal and Toronto. The sophistication of the design gives advertising campaigns maximum impact. Introduction of the INFOTOGO Column in Toronto.

2005
ASTRAL MEDIA ACQUIRES PASSEPORTMEDIA
Electronic advertising signage at Montreal and Calgary airports. A successful combination of two complementary screen technologies: plasma and LED.

2006
AEROTV LAUNCHES AT MONTREAL-TRUDEAU AIRPORT
A completely unique television network with entertaining and informative programming. Bilingual programming valued by travelers. Located in every departure lounge at Montreal-Trudeau airport, and coming to Jean-Lesage airport in 2008.

2007
BEAUTIFUL STREET BEAUTIFUL CITY
For the next 20 years, Astral Media Outdoor will be Toronto's exclusive supplier of nearly 27,000 pieces of street furniture.

2008
GOING GREEN THE FUTURE
At every level of the company, Astral Media Outdoor is putting best practices into place to protect the environment.

At every level of the company, Astral Media Outdoor is putting best practices into place to protect the environment. Starting in January 2008, we will offer our clients biodegradable vinyls and papers. Eco-Flexx produces a vinyl that decomposes in three years instead of 300 years!

2009
DIGITAL NETWORK
Astral Media Outdoor launches the Digital Network in Montreal, Toronto and Vancouver. Offering a total of 33 faces strategically located on key highways in the three largest advertising markets in Canada, advertisers now have access to the latest outdoor advertising technology.